AGENCY // HOTFOOT
CLIENT // LANCASHIRE CONSTABULARY

We worked with Lancashire Constabulary and the Police and Crime Commissioner to create campaigns for some of their operations, such as Serious and Organised Crime (SOAC) and Anti-Social Behaviour (ASB).

For the SOAC campaign ‘Op Warrior,’ we wanted to quantify the work the Police was doing in tackling the ‘problem’ - breaking the sometimes complex statistics and progress down into numbers the general public could understand.

Due to the success of the previous campaign, we took a similar route for the ASB campaign ‘Op Centurion,’ designed to help reassure the public that the Police and their partners are combating ASB.

Since the launch of Op Warrior (Nov 2022):

• Arrests of crime gang suspects +35%

• Cash seizures from organised crime gangs +103%

• Jail time for organised crime gang members +25%

• The number of cannabis plants seized +250%

• The amount of class A and B drugs seized +200% 

Since the launch of Op Centurion (July 2023) the Lancashire Police arrested 400+ people for anti-social behaviour related offences.

CREATIVE DIRECTOR // CHARLIE HAYWOOD
ARTWORKERS // EM MAYLOR & FIONA LAMBERT
MARKETING DIRECTOR // GUY COOKSON-RABOUHI
CAMPAIGN COPYWRITER // VERITY AGABABIAN