Hiii. Welcome to my world.

I’m Verity. I’m an award-winning copywriter and campaign manager with a love for all things words, creativity and ideas. I love collaborating on engaging campaigns with tenacious people and organisations. I’m also a published poet and perform spoken word around the North West.

I’m driven to create compelling campaigns and content that actually speaks to audiences and connects with people across a range of channels and sectors through effective storytelling and copywriting. My genuine interest in communication is what makes my work successful. And I’ve loved managing campaigns that resonate, and convert into sales and/or engagement, for over a decade.

My experience in-house, freelance and agency-side has proven that my personal and professional skills are adaptable; working in fast-paced environments and to tight deadlines. You’ll always know what I’m doing, and why. I love harnessing stakeholder relationships and watching projects grow and change. It’s really opened my eyes to different industries and sectors, all with a unique set of goals worth reaching for. And it’s my job to help them tell their stories.

I’m also an experienced people manager and mentor.

Please enjoy browsing through my work.
Got some ideas? Want to discuss a freelance project or something longer term? Get in touch and let’s chat.

Some brands I’ve written for:
Netflix, Uber, Uber Eats, BT, AgeUK

A brand I want to write for:
Yours… ;-)

Won some awards & accolades along the way…

  • PCR 30 Under 30: Industry’s Top Young Guns (Individual) 2017 & 2018 - Featured

  • eCommerce Awards 2019 - Best Marketing & Advertising Campaign - Winner

  • BT Rising Star Award (Individual) 2019 - Finalist

  • Performance Marketing Awards 2021 - Best Technology and Telecoms Campaign - Winner

  • UK Digital Growth Awards 2021 - Best Use of CRM - Winner

  • Chartered Institute of Public Relations Awards 2023 - Best Public Sector Campaign - Winner

And people I’ve worked with say nice things about me…

“I had the pleasure of managing and working with Verity for over two and a half years, and can easily say she's one of the most talented and kind-hearted writers I have worked with. From integrated campaigns and CRM content to product writing and people management, she applies the perfect combination of curiosity and empathy to her work; she has a real knack to getting to the heart of things and putting people first. Any business will find her endless creativity and dedication a blessing to have on their team.”
Sian, Copy Director

“Verity is a talented, witty and creative copywriter, with a keen eye for detail. In the time we worked together, she consistently put her all into everything she did, and brightened up everybody’s day by being a delight to work with.”
Lottie, Managing Editor

“Verity is a truly professional, talented copywriter and editor. I’ve had the absolute pleasure of collaborating with her and her knowledge, dedication and level of expertise is second to none. From brief, to ideation and execution, Verity is the go-to - her research, writing skills and attention to detail are incredible and I’ve witnessed her excel across work on many campaign types and sectors. Whether collaborating or working independently, she is the cog in the wheel, know-how and an utmost privilege to be in the same team as.”
Em, Illustrator

“It's been a pleasure to work alongside Verity throughout her time at BT. During our time together, Verity has displayed a great understanding of our brand and its 'tone of voice' and has been critical in generating new fun ways to market while maintaining a high focus on the details. Her ability to tailor the tone of her writing to suit the demographic of the audience she's talking to has been excellent; it's often tough talking about technology products in a way that anyone can understand.

Verity has a great mindset and energy that brings out the best in those around her and helps spark positivity among us all. I take personal pride in the campaigns and projects we've produced together over the years, and it's clear that her drive always to improve has been reflected in the quality of the outcomes we've made. Everything from award-winning scenarios to out of home advertising and a multitude of print campaigns, Verity has gotten stuck into every opportunity and pushed every idea to its fullest. I can't wait to see where Verity's passion and drive take her next.”
Rob, Product / UX Designer