BT is one of the world’s leading communications services companies. Their purpose is as simple as it is ambitious: “we connect for good.”

I’ve been fortunate enough to work for BT in various capacities over the years, and spent 5+ of those golden years in-house at BT Shop, which was BT’s retail arm (before EE acquired it).

Throughout my time at BT as a Marketing Executive/ Copywriter in our e-commerce team, I had the opportunity to come up with campaign ideas…and if they had legs, we’d actually launch them. One being our award-winning ‘Smart Home Scenarios’ campaign. More on that later. I was responsible for writing copy and managing marketing campaigns alongside our in-house team (marketing, design and product) and partners (your Samsungs, your Apples). I made sure I followed BT’s tone of voice in all communications and worked closely with the BT brand teams to make sure our voice was consistent.

Our campaigns featured across key marketing channels; including out of home, landing pages, product descriptions, direct mail, email marketing, PPC, digital / retargeting ads, employee communications, affiliates and social media.

Here’s a fun PCR article about our team & our Head of Ecomm’s pretty damn cool claim to fame.

‘Be Part of the Crowd’ World Cup campaign: Samsung TV revenue was up 353% YoY. The overall Smart TV category revenue was up 145% YoY. Samsung TV units sold was up 372% YoY.

Award-winning ‘Smart Home Scenarios’ campaign: Encouraged 300% YoY revenue growth in the ‘smart home’ category and 60k unique visits to the campaign landing page. Won ‘Best Marketing & Advertising Campaign’ at the eCommerce Awards 2019.